Capri and Associates

ABOUT US

Founded in 1994 Capri & Associates is an aggressive sales and marketing group with offices in Yardley, Pennsylvania and Hoboken, New Jersey. Our team consists of an inside/outside sales force with over 50 years combined experience in food service packaging.

OUR GEOGRAPHY

We cover the Metro New York area, spanning from Trenton, NJ to Southern Connecticut. Although our territory can be defined on a map, our strong relationship with clients and their referrals often lead us outside of the metro area to other locations where a national account is located.

WHAT WE DO

We work together with our manufacturers to become proficient in selling their value added products to our large end user and distributor accounts. We implement our seven step sales strategy to bring opportunities to fruition quickly.

1. Identify Identify the potential customer.

2. Research Research the current packaging with in store observations, menu analysis, and customers competition.

3. Appointment Secure the appointment.

4. Suggestions Present suggestions with customer’s food in new packaging; incorporate live re-plating with side by side comparisons.

5. Pricing Establish pricing program.

6. Testing Schedule and participate in testing at key locations.

7. Roll Out Schedule and participate in roll out of new product and in-store training.

WHO WE ARE

Our Team has over 50 years of combined experience in food service packaging. They are what make us great.

Joe Capriotti

Managing Partner

Joe founded Capri & Associates in 1994 after enjoying a successful career with the Hoffmaster/Scott Paper Company. During his time at Hoffmaster/Scott, Joe was responsible for sales and marketing, and was ultimately appointed director of national accounts.

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Chris Capriotti

Sales Consultant

Chris joined Capri & Associates in 2003. His responsibilities within the group involve managing distributor partners and representing national accounts. Chris obtained a degree in English from Shippensburg University. Prior to joining Capri and Associates, Chris spent four years as a sales representative with the Dade Paper Company in Atlanta, Georgia.

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Steve Ostrander

Sales Consultant

Steve joined Capri & Associates in 2003. Steve manages distribution and also calls on food service processors both locally and nationally. Steve obtained a degree in Computer Science from St. Joe’s University. After streamlining the inside sales force, Steve was promoted to an outside sales position.

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Yvonne Cappiello

Customer Service Manager

Yvonne joined Capri and Associates in 2015 and is responsible for managing our customer service department. Yvonne specializes in PO completion. She handles a purchase order throughout its life cycle (order entry, transit, payment). Yvonne also coordinates bid and RFP requests with our group.

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Christie Berthelsen

Marketing

Christie joined Capri and Associates in 2012. Christie supports our sales force with custom brochures specific to individual end user and distributor accounts. She is also involved in market research with new end user opportunities. Christie obtained a degree in Psychology from Clemson University

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Eileen Capriotti

Office Manager

Eileen joined Capri and Associates in 1994, and is co-founder of the business. She is responsible for accounting, financial planning, and report analysis within our group. Eileen is a graduate Of Centenary University, with a masters degree in elementary education.

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